The Effectiveness of Public Service Advertising in Tackling Drug Abuse in Sabon Gari LGA, Kano State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Drug abuse remains a significant social issue in Nigeria, with devastating effects on individuals, families, and communities. Sabon Gari LGA in Kano State is no exception, with a growing concern over the rising incidence of drug abuse among the youth. Public service advertising (PSA) has emerged as a key tool in addressing social issues, including drug abuse. PSAs are designed to educate the public, raise awareness, and encourage behavior change through mass media channels. According to Abubakar and Bello (2023), PSAs have been used in various parts of Nigeria to combat drug abuse by highlighting the dangers associated with drug use and promoting healthier lifestyles. This study investigates the effectiveness of public service advertising in tackling drug abuse in Sabon Gari LGA, focusing on how such campaigns influence awareness, attitudes, and behaviors related to drug use.
1.2 Statement of the Problem
Despite the existence of public service advertising campaigns aimed at reducing drug abuse in Sabon Gari LGA, the issue persists, with many individuals, particularly the youth, continuing to engage in drug use. The effectiveness of these campaigns in changing attitudes and behaviors related to drug abuse remains uncertain. This study seeks to explore how public service advertising campaigns have influenced the perception of drug abuse in Sabon Gari LGA and whether they have led to measurable reductions in drug-related behaviors.
1.3 Objectives of the Study
1. To assess the effectiveness of public service advertising in raising awareness about drug abuse in Sabon Gari LGA.
2. To evaluate the impact of public service advertising on changing attitudes toward drug abuse in Sabon Gari LGA.
3. To explore the influence of public service advertising on reducing drug abuse behaviors in Sabon Gari LGA.
1.4 Research Questions
1. How effective is public service advertising in raising awareness about drug abuse in Sabon Gari LGA?
2. What impact does public service advertising have on changing attitudes toward drug abuse in Sabon Gari LGA?
3. How does public service advertising influence drug abuse behaviors in Sabon Gari LGA?
1.5 Research Hypothesis
1. Public service advertising significantly raises awareness about drug abuse in Sabon Gari LGA.
2. Public service advertising positively changes attitudes toward drug abuse in Sabon Gari LGA.
3. Public service advertising leads to a reduction in drug abuse behaviors in Sabon Gari LGA.
1.6 Significance of the Study
This study is significant because it will provide valuable insights into the role of public service advertising in combating drug abuse in Sabon Gari LGA. The findings will be useful for policymakers, health organizations, and media practitioners in designing more effective campaigns that can help reduce drug abuse and its associated harms.
1.7 Scope and Limitations of the Study
The study focuses on the effectiveness of public service advertising in tackling drug abuse in Sabon Gari LGA, Kano State. It does not extend to other regions or types of advertising.
1.8 Operational Definition of Terms
1. Public Service Advertising: Advertisements created to inform and educate the public about social issues, such as drug abuse, with the goal of changing behavior or raising awareness.
2. Drug Abuse: The harmful or hazardous use of psychoactive substances, including alcohol, tobacco, and illicit drugs.
3. Awareness: The knowledge and understanding that individuals have about a particular issue, such as drug abuse, often influenced by advertising and education campaigns.
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